I connect culture, strategy, and impact. (Laura Jones)

Helping brands, companies, and nonprofits adapt and evolve with intention.

What I Do:

Brand Strategy → Crafting visions, propositions, and positioning.
Innovation → Identifying consumer needs, new market opportunities.
Cultural Analysis → Uncovering emerging trends and cultural shifts.
Consumer Insights → Designing and translating research into action.
Workshops → Facilitating collaborative sessions that spark momentum.
Impact Assessment → Evaluating social, business, and human outcomes.

Services:

Client

  • Campaign strategy and execution

  • Audience research and segmentation

  • Influencer strategy

  • Copywriting for video, social media and advertising

  • Asset development

  • Campaign performance reporting

Pivotal Ventures

  • Impact Assessment model development

  • Program benchmarking and competitor analysis

  • Stakeholder interviews

  • Company purpose, values and goals

  • Strategic business insights for future growth

  • Reporting and analysis

Bedford 2030

  • Brand purpose and positioning

  • Content conception and execution

  • Consumer insights

  • Email campaign

  • Photo and video psa production

  • Experiential activations

Mara Hoffman

  • Campaign strategy

  • Narrative strategy development

  • Content strategy, development and distribution

  • Influencer strategy

  • Media planning and buying

  • Campaign perfornance reporting

Minderoo Foundation

  • Brand identity

  • Brand purpose and positioning

  • Campaign conception and execution

  • Workshop training on brand identity and storytelling

  • Store activations and events

  • Collection creative direction

Amour Vert

My Theory of Change

Good strategy listens first. I start there.


When we rush to prescribe solutions, we miss what’s really going on. But when we listen closely — to language, behavior, friction, and feeling — we start to uncover the assumptions, pressures, and beliefs that have shaped choices and their outcomes.

That’s where change begins.

But it doesn’t end with insight. A strategy is only useful if it can be enacted, tested, and adapted.

When designed with intention, strategy can unlock:

  • Cultural clarity

  • Narrative alignment

  • Audience trust

  • Organizational focus

My approach draws from storytelling, impact assessment, and systems thinking. I translate complex signals into tools for sustainable decision-making, communication, and growth.

This is how organizations move from intuition to action.
This is why I do what I do.

Let’s talk change: lauraleajones@gmail.com